Healthy Skepticism's new AdWatch: understanding drug promotion.
نویسنده
چکیده
The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.
منابع مشابه
Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters
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ورودعنوان ژورنال:
- The Medical journal of Australia
دوره 179 11-12 شماره
صفحات -
تاریخ انتشار 2003